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#SochiProblems: Ignorance or Arrogance?

Identificadores del recurso

2174-3681

http://hdl.handle.net/10630/8450

Procedencia

(RIUMA: Repositorio Institucional Universidad Málaga)

Ficha

Título:: #SochiProblems: Ignorance or Arrogance?; #SochiProblems: ¿ignorancia o arrogancia?
Tema:: Relaciones públicas; Redes sociales; Public Relations; Communication; Olympics Games; Framing theory
Descripción:: The study focuses on the twitter conversations about the XXII Winter Olympics Games in Sochi, Russia. Specifically, the study collects and performs content analysis of the tweets tagged with the hashtag #SochiProblems. This study draws a random sample of tweets from every day of the games to achieve a 99% confidence level with 5% confidence interval and uses the framing theory to analyze this sample. The results allow us to determine what substantive and affective frames dominated in the twitter conversations tagged with #SochiProblems hashtag and what was the main focus of the tweets’ content.
Idioma:: English
Autor/Productor:: Laskin, Alexander V.
Editor:: Instituto de Investigación en Relaciones Públicas
Derechos:: info:eu-repo/semantics/openAccess
Fecha:: 2014-11-20T08:18:23Z; 2014-10-30
Tipo de recurso:: info:eu-repo/semantics/article

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