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Posicionamiento web: conceptos y herramientas

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http://dialnet.unirioja.es/servlet/oaiart?codigo=1121796

(Revista) ISSN 1386-6710

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(DIALNET - Artículos)

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Títol:: Posicionamiento web: conceptos y herramientas
Tema:: Web positioning; Search engine positioning; Web site optimisation; Keywords; Positioning campaign; Positioning; Positioning tools; Search engines; Search engine optimisation
Descripció:: The article presents terminology and related web positioning concepts, features to be considered in planning a positioning campaign, its life cycle, and a selection of free tools that help to analyse a site's position and provide keys for improving it. Elements making up a working methodology for a positioning campaign's life cycle are proposed and analysed. Beginning with a general schema for analysis, design, and implantation, the authors describe components and phases of the campaign. Finally, ethical aspects of web positioning are discussed.
Font:: El profesional de la información, ISSN 1386-6710, Vol. 14, Nº 2, 2005, pags. 84-99
Idioma:: Spanish; Castilian
Autor/Productor:: Codina Bonilla, Lluís; Marcos, Mari Carmen
Editor:: EPI SCP
Drets:: LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: http://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: http://dialnet.unirioja.es/info/derechosOAI
Data:: 2005
Tipo de recurso:: text (article)

oai_dc

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1. <dc:title>Posicionamiento web: conceptos y herramientas</dc:title>
2. <dc:creator>Codina Bonilla, Lluís</dc:creator>
3. <dc:creator>Marcos, Mari Carmen</dc:creator>
4. <dc:subject>Web positioning</dc:subject>
5. <dc:subject>Search engine positioning</dc:subject>
6. <dc:subject>Web site optimisation</dc:subject>
7. <dc:subject>Keywords</dc:subject>
8. <dc:subject>Positioning campaign</dc:subject>
9. <dc:subject>Positioning</dc:subject>
10. <dc:subject>Positioning tools</dc:subject>
11. <dc:subject>Search engines</dc:subject>
12. <dc:subject>Search engine optimisation</dc:subject>
13. <dc:description>The article presents terminology and related web positioning concepts, features to be considered in planning a positioning campaign, its life cycle, and a selection of free tools that help to analyse a site's position and provide keys for improving it. Elements making up a working methodology for a positioning campaign's life cycle are proposed and analysed. Beginning with a general schema for analysis, design, and implantation, the authors describe components and phases of the campaign. Finally, ethical aspects of web positioning are discussed.</dc:description>
14. <dc:publisher>EPI SCP</dc:publisher>
15. <dc:date>2005</dc:date>
16. <dc:type>text (article)</dc:type>
17. <dc:identifier>http://dialnet.unirioja.es/servlet/oaiart?codigo=1121796</dc:identifier>
18. <dc:identifier>(Revista) ISSN 1386-6710</dc:identifier>
19. <dc:source>El profesional de la información, ISSN 1386-6710, Vol. 14, Nº 2, 2005, pags. 84-99</dc:source>
20. <dc:language>spa</dc:language>
21. <dc:rights>LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: http://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: http://dialnet.unirioja.es/info/derechosOAI</dc:rights>
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