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#Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image

Identificadores del recurso

Garay, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32(), -. doi: 10.1016/j.tmp.2019.100560

2211-9736

http://hdl.handle.net/10609/112846

10.1016/j.tmp.2019.100560

Procedència

(O2 Repositorio UOC)

Fitxa

Títol:: #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Tema:: destination image; social media; virtual brand community; affective attributes; cognitive attributes; tourism products; place branding; imatge del destí; mitjans socials; comunitat de marca virtual; atributs afectius; atributs cognitius; productes turístics; imagen del destino; medios sociales; comunidad de marca virtual; atributos afectivos; atributos cognitivos; productos turísticos; Tourism; Turisme; Turismo
Descripció:: The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners.
Idioma:: English
Relació:: Tourism Management Perspectives, 2019, 32; https://doi.org/10.1016/j.tmp.2019.100560
Autor/Productor:: Garay, Lluis
Editor:: Tourism Management Perspectives
Otros colaboradores/productores:: Universitat Oberta de Catalunya (UOC)
Drets:: CC BY-NC-ND; http://creativecommons.org/licenses/by-nc-nd/3.0/es/; info:eu-repo/semantics/openAccess
Data:: 2020-04-06T09:26:05Z; 2019-10
Tipo de recurso:: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion
Format:: application/pdf

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